Banking... TL's Experience

NOW there is a friendly tool that we can use share information or proposals to and with our clients. AND the clients can review those information or proposals with his/her spouse.

This is also a great tool where all information can potentially be aggregated for better understanding of customer's financial position.

Just imagine this (CSR = he, Client = she): 

1) CSR greeted the client with a iPad (camera facing client, atm/creditcard/thumbprint recognition device)

2) Asking client what can he help.... then ask client to verify his/her name - pre-fetching through camera.... or more conventional card swipe... in anyway, personal data is then fetched to apps on iPad... ready for sales opportunity.

3) When opportunity arises, CSR asked client to take a look at the new app on iPad, on their financial position.... or on how a product fit into their spending pattern etc etc.

4) When this leads to the sales pitch proper, additional data can be entered. Modelling and comparison with other products on intranet/internet can be used to convince customer. Print outs can be done to impress (and implore). If closure can't be done, send the link to client's phone/email.

5) When client gets home/office, she click on the link and install the apps (from itune). Then log-in to see the personalized proposal. She can also opt to include more data from within or outside of the bank... and have a view more accurately depicting her situation.

6) Call/Contact button there can push all these new info back to the bank (or CSR)....

That's just one of the many possibilities.